Easy Toys, campaign '21
About Easy Toys
Easy Toys sells toys for in bed (or for under the shower, or wherever it feels good!). Easy Toys' goal is to make the subject of sex a more everyday subject. What's better than a good 'ol chat about sex? Okay okay, I know what you're thinking... you've hit the right spot...
We really support its vision. Together with Brand Creatives, Shitart and the marketing department of Easy Toys, Superstom worked out the photography concept. An important part of our vision was to involve everybody's preference. All love is the same.
The campaign will be visible on the streets in whole the country. Which is why we weren't allowed to show the sex toys themselves. What to do? Just use metaphors for sexual actions. Riding on a horse, licking a peach, cooling down from a handjob, a confetti shot. Innocence and a bit of naughty playfulness all in one.
We cannot describe how unbelievable great this productions was. We shot it in one weekend in our studio. The team members were absolutely great, we felt like one big family. We all shared the same vision and an open-mindedness about the subject, which is so very valuable.
Keep Playing Boys
I think the metaphor on this one is quite clear isn't?
Cumfetti!
Another great thing in this is campaign that we support each and every preference; it's really important that everybody feels they have the freedom to enjoy.
Riding tha Horse!
Each image contains a metaphor to a sexual action. Like these to happy people enjoying the ride.
Self Love
What's better than self love? To translate this we filled a bath with sexy bananas. Let the games begin!
Licking that lolly.
Here we see Jessie Maya, she is the ambassador of Easy Toys. This image was blown up insanely big. Check the slideshow.
