New Toob

About New Toob

This item starts with a great story about Tobie: a young, crazy-talented boy from Amersfoort who started working at Airworks years ago. This company makes gigantic industry inflatables, think about the big air sculptures seen on festivals. Tobie bluffed himself into the company, went on a speed course sewing at grandma's and developed crazy sewing skills. 

Years later he started his own brand. Every item is a unique piece, the graphics are screen printed (serigraph), the fits are homemade, include (reversible) dancing stitches, and are all handstitched. Crazy fact: some designs weigh over a kilo!

What a joy to work with items like this! Superstom created the tone of voice for the whole brand identity. The main goal of the brand is to bring people together. Fuck you phone! - go for real connection and get in touch with each other. New Toob is a conversation starter and literally gives the world color.

The New Toob identity is a mix of high-end fasion, open-mindedness and a lot of cool and colorful tones. New Toob and Superstom will succeed by giving the world more color! 

See what we've done for New Toob or start shopping in the New Toob Shop.